Firm style is, perhaps, one of the main advertising and marketing tools of any modern company.

Development of firm style means a set of elements (the certain graphic objects and font decisions) which provide unity of appearance of all objects concerning firm (production, packings of the goods, rooms, equipment, documentation, advertising, clothes, etc.).

Firm style should promote formation of favorable image of the company. It is to strengthen efficiency of its advertising contacts to consumers, to promote growth of reputation and popularity of the company in the market, to cause trust of partners.

Development of firm style

• the Trade mark;
• the Text sign;
• Firm colors (a color palette);
• the Firm font;
• the Card;
• the Firm form;
• the Envelope.

Firm style

• the Slogan (motto);
• the Web-site;
• the Folder;
• the Booklet;
• the Poster;
• Souvenir production, POS-materials;
• Packing (a packing paper, container);
• the Price-list;
• Packages;
• Multimedia presentation;
• the Internet advertising.

Minimal "complete set" of firm style includes trade mark (a unique author's tracing of the name of firm), the graphic symbol (pictogram), the certain set of colors which can and should be presented either in the business documentation or in promotional materials. The original-breadboard models and sketches of cards (personal and corporate), forms of letters, bills, contracts, envelopes, folders, calendars.

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